Martin Bontoft

I have a degree in Ergonomics and I've worked in the creative industries for the last 25 years, helping people to create products and services that are effective, useful and desirable.

I lead the human factors research team at IDEO London for 10 years, developing key areas of their user-centred innovation process, working with some great people and picking up 5 major design awards.

Now I work independently, within a large network of professionals. I focus on projects that rely on collaboration for their success; where the willing participation of the stakeholders is essential for the shape, and possibly even the delivery, of the final design.