Open Health Campaign planning
Not just the medical profession, but we've all taken our eyes off the ball!
Improvements in therapy tend to make us believe that "medicine" can fix everything, but the reality is that we're all getting fatter and childhood obesity is especially worrying - 1 in 10 six year olds are obese, that number has doubled in 20 years.
Medicine is only part of the answer; motivation is the rest. Designers are good at understanding motivation, after all no one needs an iPod but millions wanted one at £200 a time. Could designers understand why people might want to stay slim or fit or healthy and design services to help people achieve that goal?
This was the hypothesis behind the Design Council's work in Health, done by their RED team. Their ambition was to build from that excellent start and create a group funded by and serving "health" organisations, but using the expertise and creativity of local individuals & communities. I helped plan the development of this campaign.
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