Design Council
Learning Environments Campaign
Health Campaign planning

I was invited by the Design Council directors to help with revising the direction of the learning campaign and to help plan the new health campaign.

The last phase of the learning campaign transferred as much of its learning as possible into the educational and design communities. I assisted by carrying out a "design evaluation" of the first two year's work, which assessed the quality and implications of the design work.

The learnings were wrapped into the thinking for the follow-on stage, which concentrated on two key opportunities...

The first was to distribute better the good practices of some schools in they way they redesigned their own facilities & services and used the pupils as an important and creative resource. This was done with Tory Dunn.

The second looked at ways in which schools could embed themselves in the fabric of the community, in so doing deliver on key Government policy initiatives such as "lifelong learning", "workplace reform" and "every child matters". This was done with live|work.

 

Open Health Campaign planning

Not just the medical profession, but we've all taken our eyes off the ball!

Improvements in therapy tend to make us believe that "medicine" can fix everything, but the reality is that we're all getting fatter and childhood obesity is especially worrying - 1 in 10 six year olds are obese, that number has doubled in 20 years.

Medicine is only part of the answer; motivation is the rest. Designers are good at understanding motivation, after all no one needs an iPod but millions wanted one at £200 a time. Could designers understand why people might want to stay slim or fit or healthy and design services to help people achieve that goal?

This was the hypothesis behind the Design Council's work in Health, done by their RED team. Their ambition was to build from that excellent start and create a group funded by and serving "health" organisations, but using the expertise and creativity of local individuals & communities. I helped plan the development of this campaign.

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